招商(工商管理)论文(1)模板.docxVIP

燕 山 大 学本科毕业设计（论文）中期报告课题名称：兴城华联商厦招商管理研究学院（系）： 经管系 年级专业：工商管理学生姓名：指导教师：完成日期：2017.3.22摘要　中国购物中心走过黄金十年的发展路，大面积的区域型购物中心布局已基本定型。购物中心向效区化发展是城市化进程中的必然。高速公路网络、快速公路网络，正在使周边区域一体化，城市中心开始多元化，而就地消费、便利消费是新的要求，新的商业中心形成水到渠成，而新的商业中心需要新的购物中心来支撑。区型购物中心将是未来商业的发展重点，成长潜力最好。从老百姓消费频率上，社区型购物中心是日常生活离不开的，区域性、都市型的购物中心，都已经接近市场的饱和状态，更多的机会是来自社区型的购物中心。因此本文将对兴城社区型购物中心华联商厦为研究对象，利用文献资料法、问卷调查法、等方法对其招商管理进行研究，对其招商管理进行总结，并对兴城华联商厦后期招商提出一些策略和意见，并对葫芦岛周边地区社区型购物中心招商提供一些方向，希望通过这些措施，能够为兴城华联商厦招商提供一些帮助，也希望能为周边类似购物中心提供借鉴。摘要：社区型购物中心、招商管理、招商策略abstractChinas shopping mall has gone through ten years of development, a large area of regional shopping mall layout has been basically finalized. The development of shopping mall to the district is inevitable in the process of urbanization. Highway network, highway network, is making the surrounding regional integration, the city center began to diversify, and the place of consumption, consumer convenience is the new requirements, new business center and the formation of natural, new business center to the new shopping mall to support. District shopping mall will be the focus of future business development, the best growth potential. From the people consumption frequency, community shopping mall is the daily life cannot do without, and the urban regional shopping mall, the saturated state are close to the market, more opportunities from the community shopping mall. This paper will be on the Xingcheng Hualian community shopping mall as the research object, using literature method, questionnaire survey method, mathematical statistics and other research on the investment management, the investment management is summarized, and the Xingcheng Hualian post investment and puts forward some strategies and suggestions, and provide some direction for the surrounding area of Huludao community shopping mall business, hope that through these measures, we can provide some help for the Xingcheng Hualian investment, also hope to provide a reference for the similar shopping mall.Keyword