2018 报刊英语阅读ecture 2 新闻体裁.ppt

* * * * * * 味道好极了！ 滴滴香浓 意犹未尽 * * * 创新无所不能 中国的 世界的 impossible to avoid or to prevent from happeningn.1.something that is certain to happen * * * * Rhetorical Features  Personification 拟人 → Flowers by Interflora speak from the heart. → Unlike me, my Rolex never needs a rest. → We are proud of the birthplaces of our children, the grapes of Almaden. Rhetorical Features  Antithesis No business too small, no problem too big.（IBM） Take TOSHIBA, take the world. Think again, think Canon. Come to where the flavor is. Come to Malboro country. 光临风韵之境，万宝路世界。 Rhetorical Features  Pun →Try our sweet corn, and you’ll smile from ear to ear. → Trust us. Over 5,000 ears of experience. (Homophonic Pun） → Which lager can claim to be truly German? This can. Chris Hemsworth works hard and chooses his roles carefully. He handles pressure by taming it, and turning it to his advantage. Deliciously Heart Healthy! While many factors affect heart diseases, diets low in saturated fat and cholesterol may reduce the risk of heart disease. SEARCH ANY POINT IN TIME Visit the digital archive and explore stories, photos, and ads, from 1923 to present. Rhetorical Features  Parody →Where there is a mountain, there is a road; where there is a road, there is Toyota. →A Mars a day keeps you work, rest and play. → Give me Green World, or give me yesterday. → Go with the flow. He who runs last laughs best. THE STARBUCKS FLAT WHITHE SIMPLICITY IS ITS OWN ARTISTRY Two ristretto shots for a bolder Espresso. Joined by the velvety sweetness of steamed whole milk. United in a sip like no other. S * Classification Advertisement Advertising is a way of bringing information to the public for the purpose of s