2018 报刊英语阅读Leture 3 外刊新闻的标题.pptxVIP

;;;好的新闻标题：简洁、准确、清楚、抢眼;Factually correct Connect to ordinary readers Attract attention Match the tone of the article ;6;7;8;9;10;11;12;13;14;15;16;17;18;19;20;21;22;23;24;25;26;27;28;29;30;31;32;33;34;35;36;37;38;39;40;41;;Avoid exaggeration Solve a problem or answer a question Use action verbs with logical sentence structure (SVO) Present tense Not use jargon or slang Omit articles, “be” Humor puns only when appropriate TACT (taste, attractiveness, clarity, truth);;;;Prefer the short word to the long Prefer the familiar word to the fancy Prefer the specific word to the abstract Use no more words than necessary to make your meaning clear ; 1. Allowance to Be Cut in 200, 000 Families 政府削减津贴， 波及廿万家庭 2. Reshuffle Axes France’s Cabinet 法国政府改组，阁员人数锐减 3. Ethiopia Jails Jews Escaping to Israel 逃离埃塞俄比亚未果，犹太人身陷囹圄 ;;Nasa’s space shuttle chief set to quit Sharon and Abbas set for talks France, Russia set to back UN’s Iraq resolution North Korea set to conduct its third missile test Baghada’s famed museum set to reopen ;;;;;;;;;;;;;;;;;;;Features ：rhetorical devices ;70;71;Others ;1. Use numbers to give concrete takeaways 2. Use emotional adjectives to describe your reader’s problem (effortless, painstaking, free, incredible, essential) 3. Use unique rationale to demonstrate what the reader will get out of the article (reasons, principles, facts, lessons, ideas, ways, secrets, tricks) 4. Use?what,?why,?how, or?when 5. Make an audacious promise 6. Ask question and answer ;Number or Trigger word + Adjective + Keyword + Promise selling your house in a day. How You Can Effortlessly Sell Your Home in Less than 24 Hours 8 Tips for Waking Up Early Conquering the Alarm Clock The Short Guide to Launching a Self-hosted Blog in 8 Minutes 4 Essential Elements to Writing a Great Blog Post ; 7 Ways to Make Money While Waiting for Disability Benefits This headline combines several useful strategies: it uses a number to suggest a listicle approach in the content,