McGraw-Hill Construction - Penn State College of Engineering麦格劳-希尔建筑宾夕法尼亚州立大学工程学院.pptVIP

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McGraw-Hill Construction - Penn State College of Engineering麦格劳-希尔建筑宾夕法尼亚州立大学工程学院.ppt

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McGraw-Hill Construction - Penn State College of Engineering麦格劳-希尔建筑宾夕法尼亚州立大学工程学院

Who’s Buying Green Homes? Who’s Buying Green Homes? What Do Green Home Owners Think About Green Homes? What Do You Need In A Green Home? Important Influences to Decision to Buy a Green Home Obstacles to Buying Green Homes Three-Quarters of Homeowners Know about Green Buyers Hear About Green Homes by Word of Mouth and Television Ways of Finding Out About Green Homes by Demographic Areas Region: West more likely to contact a green builder for information Education Level: Television less source of information as education increases Gender: Women much more likely to use word of mouth for information Changes in the Ways Home Buyers Find Out About Green Homes From 2004 – 2006: Word of mouth overtook television as top source of green home information Word of mouth and television are 60% of information sources in 2006, up from 30% in 2004 Print advertising became less important Internet became less important, particularly from 2005 - 2006 Green Home Owners Satisfied with Cost Benefits Home Owner Recommending Green Windows for Remodeling Window Equipment and Hardware: 49% of users are high promoters New and Replacement Windows: 39% high promoters Summary of Top 15 Major Green Brands:Green Home Owners versus Builders McGraw-Hill Green Building Intelligence Summary of Top 15 Major Green Brands Recognized by Homeowners Wood Framing: LOWES No. of Mentions 1 2 to 4 5 to 9 10 to 14 15 to 19 20 to 24 25 and over Exterior Framing: TREX House Wrap: TYVEK Cladding: [MULTIPLE] Insulation: OWENS -CORNING Paint/ Wall Finishes: SHERWIN- WILLIAMS Interior Trim: LOWES Doors Windows ANDERSON, PELLA Flooring Finishes: PERGO Cabinetry: LOWES Water Cons. Plumbing: DELTA, KOHLER HVAC: TRANE, CARRIER Electrical / Lighting: GENERAL ELECTIRC Mech. Equip.: JOHN DEERE, HOME DEPOT Foundation/ ICFS [MULTIPLE] Wood Framing: LOWES, Trus Joist Exterior Framing: TREX House Wrap: TYVEK Cladding: [MULTIPLE] Hardi Plank Insulation: OWENS -CORNING Paint/ Wall Finishes: SHERWIN-