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2005, rice wine industry plans to revive(2005黄酒业谋划复兴).doc
2005, rice wine industry plans to revive(2005黄酒业谋划复兴) The coming stormin, once placid Yellow Wine industry from the undercurrent to everywhere that 2005 will be the contention of a hundred schools of thought, Ten thousand steeds gallop. start...... Although the existing market has made great progress, more space for development and appreciation of space remains to be further developed. What will happen to the Chinese rice wine market in 2005? Where is the way out for the industry? To interpret the above two questions is to interpret the rules and laws of the yellow rice wine industry, not only to show the outlet for the sale, but also to provide support for investment. Prime time ad bidding of CCTV in November 18, 2004 meeting, Zhejiang Guyue Longshan Shaoxing wine Limited by Share Ltd at the price of 40 million 810 thousand yuan, in one fell swoop down from 2005 9 to December CCTV prime time 2 subject matter. This means that in 2005 put the amount of Guyue Longshan in the CCTV advertising will reach 60 million yuan, fired the first shot Yellow Wine industry efforts to develop the national market. In addition to Guyue Longshan, Zhejiang, Shanghai, the two companies also bid Yellow Wine in the tender meeting. The personage inside course of study predicts, this year more rice wine enterprise will aim at countrywide market, the competition of rice wine industry will be more intense. Vassal regime Rice wine is one of the three ancient wines in the world. It has a wide range of origin and many varieties. It is closely related to local culture and consumption habits, and has a deep and relatively narrow regional foundation. But for a long time, the scale of rice wine enterprises is too small and the development lags behind. It has been stagnant at the regional and low alcohol level. Rice wine production and marketing mainly concentrated in four provinces and one city, namely, Zhejiang, Jiangsu, Jiangxi, Fujian and Shanghai. In addition, Anhui production and sales are also
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