设计管理中价值创新与战略制定.docVIP

设计管理中价值创新与战略制定 　　Abstract: This article aims to explore the value of innovation in the design management and strategy of value innovation mode. The core indicator of the value of innovation is cost reduction and differentiation. Value innovation strategy model provides a new perspective to the managers. By drawing on and analysing the strategic layout diagram, this article provides a systematic analytical framework and research methods for how to develop the strategies of value innovation. 　　Key words: Value innovation；Strategy formulation；Strategic layout diagram；Value curve 　　CLC: F272.3document code：AArticle ID： 　　 　　 　　The principle of design management 　　1.1 The contents of the design management 　　 Early definition of design management can be grouped into two levels. First, the definition based on the designer point of view; second, the definition based on the manager level. 　　 From the point of view, emphasis on design, the earliest definition of the design management produced since 1966 by British Michael Farry. He believes design management is a feature that defined the design problem, to find the right designer, and as much as possible to enable designers to solve design problems within the established budget. The tone of these viewpoints is basically built on the coordinate the work of the designer, design work and product and market policies consistent. From the point of view, emphasis on management, design management is a new product design for a particular enterprise, as well as auxiliary design work done to promote these products supporting the strategic management and planning. It was viewed as a field of study, a management strategy tools, designers and managers of the functional structure of the integration, to achieve organizational goals and create a viable product. [1] 　　 The differences of these two views stem from different perspectives as well as design and management the two words extension. Has been in concept and do not have a un