市场营销专业广告的的策划实践训练课程作业指南.docVIP

课程实践指南 专 业 年 级 级市场营销专业 课 程 名 称 广告学 指 导 教 师 姓名 学号 分工 实 践 日 期 实 践 地 点 20 年 月 日 姓名（亲笔签名） 证件照片 本次作业中的任务 成绩 姓名 学号 姓名 学号 姓名 学号 小组承诺书 承诺人签名： 年 月 日 目录 《广告策划》实践训练1——广告调查与分析 策略单····························································· 1.主题1 市场调研·················································· 2.主题2 消费需求分析·············································· 3.主题3 目标市场预测·············································· 4.主题4 目标市场细分·············································· 5.主题5 SWOT战略分析············································· 6.主题6 目标市场选择·············································· 7.主题7 目标市场定位·············································· 8.市场分析报告······················································ 9.广告策划调研报告·················································· 《广告策划》实践训练2——传播策略 10.主题 8 广告策略··························································· 1．广告的目标························································ 2．目标市场策略······················································ 3．产品定位策略······················································ 4．广告诉求策略······················································ 5．广告表现策略······················································ 6．传播策略·························································· 11.主题9 广告计划·························································· 1．广告目标·························································· 2．广告时间·························································· 3．广告的目标市场···················································· 4．活动计划·························································· 5．广告的诉求对象···················································· 6．广告的诉求重点···················································· 7．广告主题与表现···················································· 8．广告发布计划·······················