英语广告口号中头韵修辞的汉译（Chinese translation of English advertising slogans of alliteration）.docVIP

英语广告口号中头韵修辞的汉译（Chinese translation of English advertising slogans of alliteration） Twenty-sixth volume, second issue June 2009 Journal of Qiingdao University Teachers College JOURNAL OF TEACHERS COLLEGE QINGDAO UNIVERSITYVo.l 26 No. 2 Jun. 2009 Received date: 2009-04-21 Author: Zhan Ting bu (1979 -), male, Shandong Yanggu, lecturer in the English Department of Qiingdao University Teachers College, ma. Examples of English Corpus used in this article are from the following web sites: http:, //www., textart., ru/advertising/slogans/apparel/furs-slogans., html. Large corpus Lower case is the original, so no change. Linguistics research Chinese translation of English advertising slogans of alliteration Zhan Ting Bu (Department of English, teachers college, Qiingdao University, Shandong, Qingdao 266071) Abstract: as the essence of English advertisement, a large number of application of alliteration slogans. The corresponding English Alliteration alliteration in Chinese , But the former is much more widely used than the latter. Based on this, in addition to making full use of Chinese phonology and rhetoric, the English translation of slogans in English is very important, But also with compensation from other means, such as four character words, antithesis, parallelism, fixed structure etc.. Key words: English advertising slogans; alliteration; advertising translation CLC number: H315. 9, document identification code: A, article number: 1006-4133 (2009) 02-0111-04 English advertising texts are usually composed of three major headings, slogans and texts Elements, in which the slogan (advertising, slogan) is located Bit is the most important. It is used repeatedly over a period of time Commercial language with strong propaganda, agitation, and enhanced impression. It is the advertisers long-term economic interests, starting in a certain period It is relatively stable and is used repeatedly to reflect brand positioning, strategy and litigation The one or two sentence of strate