针对老年人的包装设计研究.doc

针对老年人的包装设计研究 摘 要：中国的人口越发呈现老龄化趋势，老年用品的需求量也越来越大，潜移默化中已经形成了相当可观的市场。在数量极其庞大的老年人用品中，受到老年人喜欢的老年用品的包装设计可谓非常之少，有些简直就是粗制滥造，在老年人用品的包装设计上更是缺乏思考，缺乏感悟，缺乏调查，缺乏人文关怀。当下的老龄化社会，对老年人用品的包装要求也越来越高，如何让平凡的包装不再平凡这就是这个设计的任务。本文主要是在现有老年人药品的包装的基础上，给予其新的功能表达，结构和色彩搭配等，在这个设计过程中，把产品调研、方案构思和绘制、电脑建模及其实物模型制作、展板制作当做主要设计路线。模型方面，在现有老年人药品的包装设计的基础上对辨认识别方式以及开启方式进行了设计；色彩方面，把设计理念通过外表面整体色彩基调，字体字型的思考设计以及重中之重的LOGO设计进行视觉化表现。使老年人识别购买药品的过程更加简单便捷，给老年人一种便捷实用的感觉，让他们觉得能够舒适地享受这个过程，能够有好的感官体验。将情感融于这个包装设计中，让老年群体感觉到其中深厚的人文关怀。 关键词：老年人；包装设计；人文关怀；感官体验 The packaging design?for the elderly Abstract: China?population?increasingly?presented the aging?trend,?the demand for?the old products?is also growing , considerable market?has already formed the?influence character by environment.?In?very large quantities of?old?products,?packaging design is?the elderly supplies?by?the old people like?very little,?some of?it is crudely made,?in the packaging design?on the?elderly?supplies?is the lack of thinking,?lack of?understanding,?lack of investigation,?the lack of humane care. The aging?society,?the elderly?supplies?packaging?requirements of increasingly high,?how to?let ordinary?packaging?is no longer ordinary?it is the?task of design. This paper is mainly based on?existing aged medicine?packaging,?the new functional expression,?structure?and color?and so on,?in?the?process of design, the?product research,?design?and drawing,?making,?computer?modeling and object model?as the main?route of?panels?system?design.?The model,?based on the existing?aged medicine?packaging design?on the?identification?mode and?open mode is designed;?color,?the?design concept of?the overall color?tone?through?the outer surface,?fonts?thinking?design as well as the?priority among priorities?LOGO design?of visual?performance. The identification of older?drug purchase?more simple and convenient?for the elderly,?a convenient?and practical sense,?let them feel able to?comfortably?enjoy the process,?to have?a good experience.?The emotional?dissolved in?the?packaging