互联网电视的身份悬疑(Identity suspense of Internet TV).docVIP

互联网电视的身份悬疑(Identity suspense of Internet TV).doc

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互联网电视的身份悬疑(Identity suspense of Internet TV).doc

互联网电视的身份悬疑(Identity suspense of Internet TV) Identity suspense of Internet TV And the three companies, there is no way to carry out business. In another development, the three provider of content to the TV companies out of the bill is not cheap, equally to each TV service fee will produce dozens of yuan to more than 100 yuan. If each 50 yuan service fee, one year sales of 3 million Internet TV sales target calculation, a color TV enterprises to buy content, you have to pay the cost of 150 million yuan. This is obviously a small amount of expenditure. But if its a self built content platform, its a lot cheaper. From the market point of view, for manufacturing enterprises, fair market environment is very important, SARFT regulatory policy, in a sense, is not conducive to enterprise innovation and industry development. Originally, the content platform of the home appliance manufacturers themselves is now required to be transferred to the licensing units to take over the inappropriate, due to the concentration of the license plate, but also relatively easy to cause content monopoly. The consequences are undoubtedly two outcomes: first, the household electrical appliance enterprises will shift the cost to consumers; secondly, consumers do not approve. Such appliances enterprises in the promotion of Internet TV when blocked, this concept gradually aborted. Or people use other platforms to realize the network, appliance manufacturers can not enjoy more benefits brought by Internet tv. In the context of triple play, radio and television has been very concerned about the control of content, any flexibility will be banned. We do not deny that radio and television supervision is necessary. But the regulation should be diversified, and give more opportunities and enthusiasm for innovation. It is foreseeable that Internet TV is a subversion of traditional media channels, the demand for content will increase exponentially. Whether the license with party or enterprise have self bu

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