hnd 大综合 GU 1.docVIP

Product grouping: Generally, the grouping of soft drinks and fruit drinks is reasonable. Advantages: (Barr’s has a deliberate policy of focusing on the drinks market. It does not produce any other type of product and has no interests in any other fields of business activity. ) It means that the productions are using almost the same facilities, materials and regulations. (So they have to be able to produce in sufficient quantities to gain economies of scale in production) and decrease its costs. Disadvantages: In this case, A G Barr plc has only two new brands which are Simply Cirtrus and KA. This is a barrier to A G Barr plc especially when the old brands like Irn-Bru are in the mature stage of the product life cycle. The young people are the main customers of drink market, so the old brands are unable to attract the young people to pay attention to. There is no prospect for growing growth and he sales volume is very difficult to ascend. For instance, the company has tried to build brand loyalty of Irn-Bru by new design and advertising. In addition, the brand of franchise agreement likes Lipton Ice Tea isn’t well known all over the world. Product lines: A single product line may be fatal for not being able to deal with the changes of consumer’s tastes. The Barr’s has three different product lines (carbonated soft drinks, fruit drinks and water) to cater to different consumer’s tastes, so it can reduce the operating risks effectively and efficiently. Product items: Obviously, the items of carbonated soft drinks are varied to offer different options to different customers. But the items of fruit drinks and water are deficient in making customers losing possible. External environment: The franchising agreement of Orangina confronts with considerable uncertainty and Barr’s may not be able to extend its franchise deal. The Barr’s should look for another franchising agreement to make products diversity and increase the market share. Through this way, the uncertainty and