动易网络战略，电子商务演讲实录.pptVIP

截至2010年8月，用户数已超过68万个 * * 动易用户量增长趋势 谢 谢 如按此计算，平均一个网站营业额不到100万 * 如按此计算，平均一个网站营业额不到100万 * 如按此计算，平均一个网站营业额不到100万 * 1、创维、正佳广场等失败案例。2、宝洁卖不过绿茶，飞利浦卖不过小熊电器 * 1、百丽开始电子商务的头两年没有业绩要求，得益于企业决策层的大力支持。 * 1、懂IT，熟悉互联网模式。2、有一定的传媒业经验。3、对所从事行业的线下渠道有一定认识。4、有一定实战经验的人捆绑式发展 * * Summary Overview XXXX Major Title Heading. XXXX Heading. XXXX Heading. XXXX Heading. XXXX Replace with presentation notes here. 关于现阶段电子商务发展核心大家都有不同的见解，昨天苛兰钻石王总及新蛋网的邹总观点都有各自的见解，大家都说得很好，只是出发点不一样。 红豆最先之初只是在淘宝上开店，随着订单越来越多，人工处理越来越忙？如何有效将淘宝上用户转成自己的用户？如以后在其它平台上开店如何协同处理？ * 各分公司、各部门、各经销商、各门店均有配合电子商务运作的指定人员 * 如果没有统一后台来管理，单靠人工每天处理2000多单，几乎是很难忙过来。 * * 合理的定价机制：可以通过鼓励年轻顾客有计划的购物，提供10天交货、5天交货、1天交货、当天交货等多层次的价格体系，多卖期货，减少库存压力和供应链的牛鞭效应 * 行业龙头与当地政府发展地区支柱产业（平洲玉器） * * Many people do not understand that ethics are situation-specific and time-based -- and business ethics are no exception. Teaching Tip: But this does not mean that ethics are capricious or unimportant. In fact, all societies have a code of ethics and more businesses than ever recognize that a strong code of ethics is good business: it can protect the company from internal wrong-doing and possible legal liability, and, for marketers, serve as a strong foundation upon which to build long-term customer relationships. Ethical development can be thought of as having three levels: Preconventional Morality. This childlike level is calculating and self-centered. As a selfish morality, it is typically based upon what is likely to be immediately rewarded or punished. Conventional Morality. At this level the focus moves away from the self and toward the expectations (conventions) of the society in which the individual lives. Loyalty and obedience to “the rules” are important and this behavior can be generalized from society as a whole to an attachment to one’s company or organization. Marketers at this level are concerned with whether or not an activity is legal and how it is viewed by others. Postconventional Morality. At this level, the individual takes a long-run vie