跨境电商英语A卷.docVIP

浙江农业商贸职业学院2016/2017学年第二学期 2016级《跨境电商英语》期末试卷 出卷人：王 群 考试时间：90分钟 考试形式：开卷 共8页 __________系_____级 专业 班 姓名 学号____________ 题型 I II III IV V 总分 阅卷人 分值 20 30 30 10 10 100 得分 第I卷 第I卷包括写作与阅读两部分，答题时间为45分钟。卷I和答题纸在开考时分发。 Part I Writing (10’*2=20’) Directions: For this part, you are allowed 20 minutes to write two short passages. You should include in your passages all the given information. You should write at least 60 words but not more than 100 words for each passage. Write your passages on Answer Sheet. Section A Write an-email to Li Hua, a friend of yours, answering his questions about how to write the description of a product. The necessary information below should be included. 1. 一个优秀的产品描述有助于买家了解产品并形成下单意向。 2. 由于买家都为境外客户，需要使用英文填写一切产品信息。 3. 必须将买家比较关注的产品的特色、功能、服务、包装及运输信息等展示出来。 4. 还应当包括产品的包装及配件信息、付款方式、物流方式、售后服务及承诺。 Section B Write an email to one of your customer, reminding her of a quick payment. The necessary information below should be included. 1. 你所挑选的商品是本店最畅销的。2. 该商品因其优良的品质和具竞争力的价格而深受欢迎。 3. 此商品现存货不多，很快就会售完。 4. 如果您现在购买，我们会给你10%的折扣。 5. 一旦确认支付，将在24小时内发出。 Part II Reading Comprehension (10’*3=30’) Directions: In this part, there is a passage. You are required to finish Section A, Section B and Section C after reading the passage through carefully. You can have 25 minutes to do the work. Please give your answers on Answer Sheet. CBE and omnichannel?are the main trends of the global market. Let’s take a look at the reasons why the values of CBE are widely recognized among APEC economies and why CBE is empowering SMEs to enter the global value chain. Asia-Pacific region has become the dominant region in the global economy, growing faster than any other, at a rate of 35.2% year on. ?The values of CBE to global SMEs are recognized among APAC economies because of two major reasons. First is the disruptive force in economies that are undergoing?massive political, social and economic changes?to support CBE. Even traditionally ‘closed’ economies ar