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MARKET LEADER Course Book 2 6 Unit ‘Buy one, get one free.’ 2 4 3 1 3 3 6 3 5 Vocabulary 1:Choosing a product Listening :How to sell Reading: A success story Language focus1: Past simple Skills: Presenting a product Case study: Link-up Ltd Language focus2: Past time references 8 3 7 Vocabulary 2: Choosing a service 6.1 listen to the three people talking about the products they buy and when they buy them. Complete the chart. You are going to listen twice. A Speaker Product Place How often 1 mail order 2 online 3 Once a year food every three months once a week electrical goods department stores clothes 1: I buy a lot of clothes by mail order. I order by phone and the mail-order company posts the goods to me. I spend a lot, but I only order once every three month. 2: I do my food shopping on the internet. It’s very convenient and only costs 6 euros for delivery. I do everything – order, pay and arrange delivery. Once a week I go online. 3: I love January sales. I buy things like electrical goods because the discounts are so good. You can get some real bargains, especially in the high-street department stores. I go every year. Mail order, compare price, get quotes, quotation, in stock , place an order, sales force, increase sales, sales techniques, customer base, relationship selling, customer loyalty , hard-sell, soft-sell, repeat orders, customer service, client, supplier, CRM (Customer Relationship Management system), After sales customer service, high –probability selling, high-potential customer, sales team, Door-to –door sales, direct sales, pyramid sales, TV shopping, purchasing agent, B2B, B2C, customize House loan Tom: Hey, last time you told me that you were preparing to buy a new house. How is it going now?? Mike: No problem, I got 150,000 for the down payment.? Tom: What about the rest money?Are you going to borrow from your parents?? Mike: No,I applied for a loan.? Tom: Really? Then you may need to p
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