合川三洲桃片有限公司发展战略分析word格式论文.docxVIP

目录摘要...........................................................................................................................IABSTRACT....................................................................................................................II1 绪论..........................................................................................................................11.1 研究对象...............................................................................................................11.2 研究背景和研究意义...........................................................................................11.3 研究方法及论文框架...........................................................................................22 战略管理的理论综述..................................................................................................42.1 战略和战略管理...................................................................................................42.1.1 战略和战略管理的定义................................................................................42.1.2 战略思维模型................................................................................................42.1.3 战略管理的过程与模型................................................................................52.1.4 战略管理的相关概念....................................................................................62.2 企业愿景和企业使命...........................................................................................62.3 企业外部环境分析...............................................................................................82.3.1 外部总体环境分析........................................................................................92.3.2 行业环境分析................................................................................................92.3.3 竞争环境分析..............................................................................................102.4 企业内部环境分析.............................................................................................112.5 战略目标