合肥报业市场都市报竞争态势分析word格式论文.docxVIP

Theproblemdiscussedinthethirdchapter,whichishowthecompetitive relationshipamongthefivedailynewspaperinHefeinewspapermarketisthecore problemofthisthesis.Byanalyzingthepagelayoutofthefivedailynewspaper,the thesisobtainsthreekindsofcompetitiverelationshipsocurredinHefeinewspaper market.Firstly,Comparedwithothernewspapers,HefeiEveningNewswhichisthe onlyonepublishedintheafternoon,itscompetitionofisquiterealtivelyweakfrom thearragementofnewsandpagelayout.Secondly,thepageformationofAnhui MarketingNewspaperhascertainuniqueness,andthecompetitionwithotherfour newspapersisundermiddlelevel.Lastly,becauseofthesimilaritylayoutand homogenizationproblemsinXinanEveningNews,AnhuiBusinessNewspaper, Jianghuai Morning News, the competition amaong themare very fierce.Inthisthesis,thebattleforHefeimarketistheimportantthingforHefeidaily newspaper.XinanEveningNewsandJianghuaiMorningNewsareintheperiodof “Attacking”,whileHefeiEveningNewsandAnhuiBusinessNewspaperareinthe periodof“Defencing”.Nowfacedwithfiercecompetiton,eachnewspapertakestwo differentcompetitivetactics.Oneisthe“localization”,includingHefeiEveningNews, XinanEveningNewsandJianghuaiMorningNews,andtheotheris“differentiation” whichAnhuiBusinessNewspapertakes.Whenthisthesishaddone,AnhuiMarketing Newspaperhasnotyetrevised,thecompetitivetacticeshavenotdefined.Therefore, further research is urgently needed.Keywords:HefeiNewspaperMarket,.CompetitionofDailyNewspaper, Competitive Situation, newspaper layout analysis独创性声明粤人，咧里量的零组otx.t..，，-nUíτ 衍俑1t.l.tf晨匠的itt..J民.，‘麟...U.‘;l..4…‘.句‘..11 俭‘·本fU;.1.;-.事良曹泉.U..r.，，饵...电...，‘囊，晴‘lI?何组徽..巳.ot .，y.嚼电‘a叫川U:?7z豆.1.川门n?学位论文版权使用授权书侃.禽画集衡‘.n.机‘.ι..饨...*x4民ttot .元l;售…A0诠叉的1II.l( 侃侃ot阑牟人震惊1!W爽，可..…‘舍...It.人遣Ht..可_…II..钢句饨‘但论文.，...俯字售量娃.\U曹营是JI酝线.I?1lil:XitUi.c，iJ19叫‘1JJ.1-...:10/0等b1.cj8e.，.争川口相i!:XiU**，，，..;jJ位均百量也..位工ol‘民尴握。?·也‘引言当你来到报摊前，无论是为了“解惑”、“解气”还是“解闷”，你打算买一份报纸。当你选择了其中一份，并掏出钱时，你或许没想到，这个对你来说或许毫不在意的决定，也是报纸竞争中的一部分。自改革开放以来，中国的大多数行业都发生着深刻的变革，计划经济时代依靠行政指令生存的状况逐渐被改变，如何依靠市场生存发展成为各行业最主要的命题。竞争性