贵阳文通书局的经营管理及特色研究1909-1952word格式论文.docxVIP

摘要贵阳文通书局是贵州近代最大的民营出版机构，同时也是当时全国七大书局之一，在其44年的风雨历程中取得了十分突出的成就。对贵阳文通书局的经营管理进行研究具有重要的理论价值和实用价值。本文在现有史料基础上，对贵阳文通书局的经营管理及其特色进行细致的梳理并作出自己的思考。本文的基本结构和主要内容如下：第一章绪论主要介绍论文选题的缘起，研究现状，研究方法、思路及创新之处。第二章简要介绍了贵阳文通书局的创建及发展，剖析其经营管理理念产生的渊源。第三章介绍贵阳文通书局的经营方法，主要从产业链，经营形式，销售渠道，重视技术和机器以及与同业之间的竞争合作关系等方面入手进行论述。第四章介绍贵阳文通书局的管理方法，主要从组织管理、人力资源管理、财务管理等方面进行介绍。第五章主要通过文通书局与当时七大书局中其他六家的经营管理进行比较，突出贵阳文通书局经营管理的特色。第六章对文通书局的经营管理进行思考，总结其有益启示，以期能为当代贵州企业经营管理给予借鉴与帮助。结语部分对文通书局的成绩及其经营管理的时代价值予以总结。关键词：贵阳文通书局，经营管理，特色，启示IABSTRACTGuiyangWentongpublishinghouse,whichisthelargestprivate publisherinthemodernGuizhou,andalsooneofthesevenbig publishinghouseinthecountry,hasmadeoutstandingachievementsin its 44 years of ups and downs. Therefore, at present, study onGuiyangWentong publishing houses operation，management and thecharacteristichasimportanttheoreticalvalue andpracticalvalue.Chapteroneisintroductionofthetopicsorigin,thebackground informationoftheresearch,theresearchmethods,theideasand innovationof thispaper.Chaptertwobrieflyintroducestheestablishmentanddevelopment ofGuiyangWentongpublishinghouse,andanalyzestheoriginofits operationandmanagementidea.ChapterthreeintroducestheoperationmethodofGuiyangWentong publishinghouse,mainlyfromtheindustrialchain,businessmodel,sales channels,thegreatimportanceofthetechnologyandmachineand partnershipswithtrade competitionbetweenaspects.Chapter fourintroducesthemanagementmethodsofGuiyang Wentongpublishinghouse,mainlyfromtheorganizationmanagement, humanresourcesmanagement,financialmanagement,etc.Chapterfivemainlythroughthecomparisonofoperationand managementbetweentheGuiyangWentongpublishinghousewiththe othersixbigpublishinghouseinthecountryhighlightthecharacteristics of Wentongpublishinghouse .ChaptersixcarriesonthepondertotheGuiyangWentong publishinghousesmanagementandoperation,summarizesitsbeneficial enlightenment,inordertogivereferenceforthecontemporaryGuizhou enterprises managementandoperation.The conclusionof the article makes a summary ofGuiyang Wentongpublishinghousesachieve