cp医院管理公司商业模式分析word格式论文.docxVIP

advantage and the dynamic competition based on two sides of competition. After having studied the adopting business model of dynamic variety processing of hospital management companies, analyzed the current competition which is to seek double-winning cooperation rather than Michael Porter’s competition, this thesis gave the path to establish business model or competitive strategy.In the fourth chapter, based on the above theory structure, this thesis deeply studied the case business model of the CP company, illustrated in multi-angels such as profit model, development model, business growth model, including the variety process of different dynamic phases, competition strategy of the main body and earning resource, and give the suggestion to the suitable conditions of business model and need to prevent from these potential risks and made some meaningful suggestions, which have good guides to the development of our hospital management industry.A hospital management company necessarily links and interacts with hospitals on the relationship sales and value chain sides in order to seek its business spaces and development chances. Aiming to win-win, the company must integrate its dominant resources and optimize its values base on the hospital value chains. Meanwhile, the demand from the hospital side is met. It is a interactive process with hospital, which may help to achieve enhancement on mutual understanding and deep value links. Consequently, the hospitals are firmly locked concerning the relationship sales.In the development of hospital management company, if the necessary resources for hospitals are deficient and not able to be acquired shortly, competitive cooperation may be considered. Cooperation in competitionas well as competition in cooperation, this is to seek mutual development.KEY WORDS: hospital management, business model, the competitive advantage, cooperation目录前言 ................................................................................