正文：论万腾科技公司营销管理创新终稿.docVIP

论万腾科技公司营销管理创新 【摘要】在信息时代，信息传播的速度与广度使得企业营销环境发生了巨大变化，企业在以往经验上积累的营销理念和营销技术都将受到巨大挑战。无论是市场的领导者还是新加入者，在全新的形势下都处于同一起点，每个竞争者都有同等的机会。因此，每一家企业都必须在营销理念、营销方式、营销策略、营销手段上进行相应的变革与创新，实施创新的营销战略，突出自身竞争优势，以适应信息时代的要求、获得持续的生存和发展。 有鉴于此，本论文从企业营销管理现状分析出发，指出目前企业在营销管理中存在的问题，针对问题提出企业营销创新管理的工具和具体措施，以及进行过程中的影响因素。并结合万腾科技有限公司做具体分析探讨，提出企业营销管理创新策略，以期为解决当前广大企业营销管理创新存在的问题提供参考，为改善我国企业管理创新的现状，进而促进企业良性发展强化竞争优势工作提供一些建议和参考。 【关键词】营销管理；营销管理创新；领先用户法 Discuss On Wanteng Technology CompanyMarketing Management Innovation Abstrtact:In the information age, speed of information dissemination and breadth makes corporate marketing environment has changed dramatically, enterprises in the accumulation of past experience of marketing concepts and marketing techniques will be a huge challenge. Whether it is the market leader or new entrants in the new situation, in the same starting point, every competitor has the same opportunities. Therefore, each company must be in the marketing concept, marketing, marketing strategy, marketing tools, make the appropriate change and innovation, the implementation of innovative marketing strategies to highlight their competitive advantages, to adapt to the requirements of the information age, access to the continued survival and developments. In this dissertation, from the enterprise marketing management situation the analysis of, that the problems in marketing management, problem management tools and specific measures of Marketing Innovation, and in the process of influencing factors. And do specific analysis to explore the combination of Wanteng Technology Co. Ltd. presented the innovative strategies of enterprise marketing management, in order to provide a reference to solve the problems of the majority of enterprise marketing management innovation, strengthen competition, thereby promoting the sound development of enterprises is to improve the status of Chinas enterprise management innovation The advantage to provide a number of recommendations and references. Key Words：mar