第五章--英汉专业文本翻译技巧1.pptVIP

翻译技巧回放--ABCDE Accuracy Background Concision Decency Expression 第五章--专业文本翻译技巧 第一讲 本章内容导读 法律文本英汉翻译 科技文本英汉翻译 医学文本英汉翻译 体育文本英汉翻译 新闻文体英汉翻译 广告宣传文本翻译 I’m lovin’ it. Born to shine. Just do it. You are worth it. Obey your thirst. The sparkle To smoke or not to smoke, that is a question. To be or not to be, that is a question. We take no pride in prejudice. Pride Prejudice Better late than the late. Better late than never. Not all cars are created equal. All men are created equal. East or west, Guangzhou cuisine is best. East or west, home is best. 东南西北中，好酒在张弓。（练习） Declaration of Independence We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. 广告翻译原则和技巧 广告语言特点 Persuasive Attractive Impressive Creative 英文广告 表达合法 用词讲究 中文广告 形式完美 用词讲究 英汉广告翻译原则:3C’s 广告翻译难点 理解？ 表达？ Concision Construction Concord 直译—理解 Winning the hearts of the world (Air France) 赢得天下心 We’re Siemens, we can do that. 我们是西门子，我们能办到。 Big thrills, small bills 大刺激，小花费 莫大的激动，微小的费用 小小租金，大大倾心 直译（续） 一切皆有可能。（李宁） Anything is possible. Impossible is nothing We copy; others lead. 非常可乐，非常选择(练习） Special Cola, Special choice. Special Cola offers a special choice. Open happiness（练习） 打开幸福？ 意译—表达 Ask for More. 来支摩尔， 摩尔香烟，抽而不厌 再来一支，还是摩尔 Apple thinks different 苹果电脑，与众不同 苹果电脑，不同凡“想” 意译（续）--英文忌讳重复，广告看重词韵 美的家电，美的全面，美的彻底。 Midea home appliances are beautiful—beautiful from head to toe, beautiful inside out. Midea home appliances are your ideal, head to toe, lack of ill 直意结合 Seven-up: 七喜 Fresh up with Seven-up. “七喜”饮料让你提神醒脑。 君饮“七喜”，清神爽气。 All is well that ends well.（all that ends well is well) 结局好，全都好。 烟蒂好，烟才好。 大家好，才是真的好。（练习） 增译法 西口千层饼，质地松脆，清香可口 Xikou thousand-sheeted cake, tasty and crisp. Xikou Qiceng cake, with numerous sheets in it…. Xikou multi--layered cake, tasty and crisp. 减译法 信誉至上，顾客第一 Reputation first and customers the utmost. (x) 陈述体 广告翻