毕业设计（论文）--旅游房产浙江联众城仙居营销中的问题及对策.docVIP

毕业设计（论文） 题 目 旅游房产浙江联众城仙居营销中的问题及对策 英文题 problems and Solutions in marketing strategy for Lianzhong chengxianju Leisure Industry of real estate industry 学生姓名 专 业 财务管理 班 级 指导教师 ABSTRACT Marketing is the basis of businesses, products to market access is the key to profits, the fate of the enterprises in the sale and sell from the performance of the camp, only business lead character, sell the word Take the lead, integrated marketing, such enterprises can in this increasingly competitive market on firm footing. No marketing, products will not be able to move toward the market, not to market products, corporate profits will no source, no driving force for reproduction. Camp, including planning, creative, planning and research, Camp the ultimate aim is to promote sales growth. Evaluation of business as a key quality standards, is the end of the business marketing performance (including sales, market share and profits, fame, etc.) level. As an emerging tourist real estate industry, Zhejiang Lianzhong Village Resources Development Co., Ltd. in real estate marketing tourism have lots of issues in urgent solution.  This paper pointed out the course of the companys marketing and positioning in the market segments, product design, brand innovation, product pricing, product promotion, marketing and sales channels open up areas such as credibility issues, made clear target market, product varieties and improve Brand new products, pricing and price adjustment scientific, reasonable arrangements for promotional and marketing concepts such as integrity of a series of measures, I hope that through the analysis described in this paper, a strengthened company brand, increase sales and improve marketing status and improving the competitiveness of enterprises Purposes. Keywords Tourism real estate ； marketing problems;； measures 目 录 绪 论 2 一、公司营销管理现状 2 （一）公司简介 2 （二）公司营销管理现状 3 二、联众城仙居营销中出现的问题 6 （一）目标市场定位模糊，市场细分缺乏标准 6 （二）