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北京专利人之家专利推广有限责任公司
第六届“挑战杯”首都大学生创业计划竞赛作品
目录
1、公司简介········································································································3
2、项目背景········································································································4
2.1 产业背景································································································· 4
2.1.1 各省“专利超市”的优点···································································5
2.1.2 各省“专利超市”的不足···································································5
2.1.3 我公司“专利超市”的运营模式及创新之处·········································· 6
2.2 项目概述································································································· 6
2.2.1 专利推广的概念···············································································7
2.2.2 专利推广的功能···············································································7
2.2.2.1 促进专利产品产业化································································7
2.2.2.2 满足广大发明爱好者的需求·······················································7
3、市场营销········································································································8
3.1 营销目标································································································· 8
3.2 营销对象································································································· 8
3.3 我公司“专利超市”所销售产品的特点（个性、时尚、实用）···························9
3.4 专利产品推广策略·····················································································9
3.5 已存在的市场及竞争优劣势分析································································· 10
3.5.1 优势·····························································································10
3.5.2 劣势·······
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