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会议中心商业策划书文件版
商业策划书通威国际中心——会议中心项目总裁办公室：总裁特别行政助理-陈迪目 录摘要······················································31.1项目概况························································31.2注册资金·······················································31.3商业模式·······················································3市场分析················································42.1市场调研·······················································42.2市场定位·······················································212.3市场预测·······················································222.4竞争分析·······················································262.5项目SWOT分析················································27营销策略···············································283.1产品/服务特征··················································283.2产品定价·······················································303.3销售渠道·······················································323.4宣传推广·······················································33组织架构···············································344.1架构及成员配比·················································344.2岗位职责·······················································34财务分析···············································375.1固定资产·······················································375.2启动资金需求···················································375.3启动资金来源···················································38经营预测···············································396.1销售预测·······················································396.2成本预测·······················································396.3利润预测·······················································406.4资金预测·······················································40风险与对策············································41项目愿景···············································42摘要1.1项目概况项目名称：通威国际中心——国际会议中心项目类型：拓展经营项目项目地址：成都市高新区天府大道中段588号通威国际中心经营范围：场地租赁及会议服务定位概况：高端写字楼配套精品项目管理机构：通宇物业管理有限公司1.2注册资金作为物业公司拓展经营项目运营，合理规避相关注册手续，减少管理，开办成本，注册附属于物业公司公司经营业务内。1.3商业模式主要以租赁的形式运营会议中心的各功能厅，附带提供：会
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