商务英语入门（任书梅）.pptVIP

五、考试方式 考试可由两部分组成,教师也可根据情况自定: 1) 学期论文(商务英语方面,或与教材主题相 关的内容) 2) 笔试 笔试的考试题型 (仅供参考) 1. 概念解释: 如franchise: A franchise is right to use a business name and sell products or services, usually in a specific geographical territory. 2. 多选题: 课后练习有这种形式。 3. 填空题: _____ is the manager’s ability to work with and through other people and to work effectively as a group member. 4. 简答题: 1) Describe briefly how to become a democratic leader. 2) describe briefly the Four C’s Model for evaluating human resources 5. 阅读理解：1) 简答题：选取一篇经济文章，让考生阅后回答文章之后的问题。(书后的网址) 2）选择题 3) 选词填空：从教材中选择一段文字，或选一段经济文章，抽出10个词，然后给出15个词，让学生选择填空。 The opposite of autocratic direction is _______ leadership, or general supervision (also referred to as participatory). In this style, the manager ______ with subordinates about job activities, problems, and ______ actions. Managers using the general _____ seek help and ideas. Democratic leadership does not lessen managers’ formal________; decision-making power still rests with them. With an experienced, skilled, and intelligent group of _______, a manager would likely _______ from using a democratic style that encourages_________. Organizations that have _______ used this style include Wal-Mart, Federal Express, IBM, ATT. Consults approach benefit democratic authority participation Corrective employees successfully 6. Translation (E-C or C-E)(从书中选取） 上述几种考试形式有的是借鉴商务专业的考试方式，有的是语言和商务结合在一起。 * The State-owned Assets Supervision and Administration Commission of the State Council 商务英语入门 任书梅 本书主要内容及编写特色 课时安排 以Management 章节为例看课堂处理 案例处理方式 考试方式 一、主要内容与编写特色 本书的编写目的是让学生既能学习丰富的商务知识，又能熟悉商务方面的各种英语表达，提高商务英语水平。 教学对象：大学三年级的学生，在完成大学英语阶段之后的后续选修课。 本书共有八章，分别是： Forms of Business Ownership (企业的产权形式)、 Management (管理) Production and Operation (生产与运营) Marketing (市场营销) Human Resources Management(人力资源) Corporate (企业文化) Electronic (电子商务) Business Start-up (小企业创建) 本书主要涉及基础商务知识，简单易懂。主题讲解通常分为4－5个部分，分别就本章学习的主题进行深入浅出的讲解。 导读部分主要提示本章学习要点，概括介绍全章内容