论上海会展业发展的机遇与挑战.doc

本科毕业论文 论上海会展业发展的机遇与挑战 摘要：本文主要论述上海会展业发展的机遇和挑战，从研究上海会展业的现状入手，以国内外会展业发展作为参考，深入挖掘目前上海会展业所存在的问题，研究其发展的机遇及现在所面临的挑战和存在的问题，并针对上海会展业存在的劣势和面临的威胁，提出相应的完善思路和具体措施。 论文的第一部分是对此次研究背景的概述，主要介绍了上海会展业发展的背景及现状；第二部分是对上海会展业的机遇与挑战进行简要的分析；在这个基础上，第三部分是对上海会展业存在的问题及对其问题提出合理的建决方法和构想。第四部分是总结，自己总结下对此论题的理解和对其研究的结论。 关键词：上海；会展业；机遇；挑战 By Shanghai convention and exhibition industry development opportunity and challenge Abstract: This article mainly elaborates the Shanghai convention and exhibition industry development opportunity and the challenge, from studies the Shanghai convention and exhibition industry the present situation to obtain and takes the reference by the domestic and foreign convention and exhibition industry development, the thorough excavation present Shanghai convention and exhibition industry exists the question, studies the challenge which and the existence question its development the opportunity and the present faces, and aims at the threat which the Shanghai convention and exhibition industry existence the inferiority and faces, proposes the corresponding perfect mentality and the specific measures. The paper first part is to this research background outline, mainly introduced the Shanghai convention and exhibition industry development background and the present situation; The second part is carries on the brief analysis to the Shanghai convention and exhibition industry opportunity and the challenge; In this foundation, the third part is to the Shanghai convention and exhibition industry existence question and to its question proposed that reasonable constructs decides the method and the conception. The fourth part is the summary, under oneself summary regarding this thesis understanding and to its research conclusion. Key words: Shanghai; convention and exhibition industry; opportunity; challenge 目 录 引言 ………………………………………………………………………………… 1 一.上海会展业发展背景简析 ……………………………………………………2（一） 上海会展业的发展过程 ………………………………………………… 2 （二）上海会展业发展现状分析 ……………………………………………… 3 二.上海会展业发展的机遇与挑战分析……………………