Dell 战略分析 英文版.docxVIP

Analysis of the key internal activities managementplan - to maximize investment returns(1) Goal of dell is to serve for enterprises to set up the gold standard, even in the malfunction or typhoon, earthquake and other natural disaster emergency, dell enterprise service center strong operational efficiency will maximize help enterprises to shorten the time machine is down, save cost, and get the maximum return on investment, the pursuit of satisfaction, stakeholder return on investment(2) The dell PowerEdge server operation of the web site covering 84 countries site, provide and language or dialect, and different monetary offer, at present there are more than 1 billion visitors each quarter view - the pursuit of satisfaction and business alliance(3) Close to the customers method is to take the computer directly sold to consumers hands. Remove retailers profit, puts the money saved returning to customers. Eliminate the middleman, in order to better service, more efficient way to provide computer is the core of Dell marketing concept - the pursuit of satisfaction, by reducing the cost of communication with the customer that direct communication(4) High quality service is to customize. Order of system direct sales model only primary sales personnel, to put the center of gravity is purely on customers. Dell direct sales model capability to provide clients with the most opulent in the value of the technological solutions.(5) Dell is pay attention to optimize the entire enterprise operation every detail, the pursuit of anization, the scale, the completion of the optimizationOrganizational structure of Dell: Dell headquarters is located in the birthplace of the state of Texas, Austin. In central Texas is also responsible for the United States, Canada and Latin America business dell America company base camp. In addition, Dell is still in the place with regional headquarters: England Bracknell, responsible for Europe, the Middle East and Africa business; Singapore, respo