盈利指标与市场比率.pptVIP

* Profitability Ratios 3.2.4 Profitability Ratio 3.2.4 Profitability Ratio: Overall Efficiency and Performance Profitability Ratio is used to measure the overall performance of a firm and its efficiency in managing assets, liabilities and equity. What is the profitability ratio used to do ? Profitability Ratio 3.2.4 Profitability Margins Returns performance efficiency 3.2.4 Profitability Ratio 1. Margin: Overall Performance Margin Gross Profit Margin Operating Profit Margin Net Profit Margin Cash Flow Margin 收入与成本费用的关系 收入与经营活动现金流的关系 Profitability Ratio 3.2.4 Gross Profit Margin Gross Profit Margin The gross profit margin ,which shows the relationship between sales and the cost of products sold, measures the ability of a company both to control costs of inventories or manufacturing of products and to pass along price increases through sales to customers. Profitability Ratio 3.2.4 Operating Profit Margin Operating Profit Margin The operating profit margin, a measure of overall operating efficiency, incorporates all of the expenses associated with ordinary business activities. Profitability Ratio 3.2.4 Net Profit Margin Net Profit Margin The net profit margin measures profitability after consideration of all revenue and expense, including interest, taxes, and nonoperating items. Profitability Ratio 3.2.4 Cash Flow Margin Cash Flow Margin The cash flow margin, which shows the relationship between cash generated from operations and sales, measures the ability of the firm to translate sales into cash. Profitability Ratio 3.2.4 2. Returns: Overall Efficiency Return On Total Assets Return On Equity Cash Return On Assets Returns Profitability Ratio 3.2.4 Return On Total Assets Return On Total Assets Return On Equity Return On Equity The two ratios measure the overall efficiency of the firm in managing its total investment in assets and in generating return to shareholders. 使用普通股权益 Profitability Ratio 3.2.4 Return On Total Assets Return On Total Assets The cash return on asse