C-01 External Corporate Awareness 7 Jan 2011 BI教材课程.pptVIP

Corporate Awareness 企业认知度 C-01 Table of Contents: 1. Corporate Awareness 2. The Brand 3. The Club 4. Main Areas for Business 5. What is the Mission Statement? 6. Summary  目录 1.企业认知度 2.品牌 3.俱乐部 4.主要业务范畴 5.任务目标是什么？ 6.总结  1. Corporate Awareness 1.1 What is it? Being aware of what makes up our corporation is important to being knowledgeable, respected and successful. 1.2 How can it help us? By knowing how to talk about our company and project will strengthen the brand. 企业认知 1.1 什么是企业认知？ 了解我们的公司对于个人在理论储备，受爱 戴程度和个人成功方面都至关重要。 1.2 企业认知怎样协助我们的日常工作？ 了解如何向他人介绍我们的公司和项目 有助于我们树立品牌形象。 1.3. Riverside Group The group is headed by Chairman Li Zhe. The Riverside Group was incorporated in British Columbia, Canada in the mid of 1990s. With its investment ranging from real estate to finance to tourism to arts and media and finally advertisement. The group expanded to Mainland China 10 years later. The Jinhai Lake project is now the core project for the group. 山水文园集团 集团由李董事长带领。 山水文园集团于上世纪90年代在加拿大英属哥伦比亚州注册成立，其投资项目涉及金融、房地产、旅游、艺术、传媒、广告等多项领域。 10年间集团迅速在中国大陆扩大。 金海湖项目是目前集团的核心项目。 1.4. Nicklaus Signature Design Whose Jack? Arguably the greatness player ever to play the game of golf. He’s also know by his nickname the “Golden Bear”. What is his Design Company? A global golf course design firm Jack founded during his golf career. 尼克劳斯签名设计 杰克是谁？ 被称为最伟大的高尔夫球员。业界人士称其为“金熊”。 球场设计公司是哪家？ 一家全球高尔夫球场设计公司，由杰克尼克劳斯在其职业生涯期间成立。 1.5. IMG The Early Years The Company was formed by Mark McCormack and his first client was Arnold Palmer, shortly following him came Jack Nicklaus and Gary Player. Between them the game of golf developed into a global phenomenon. IMG Golf Course Services Established in the 1990’s to support Golf Course Owners in all areas of the business. IMG Today View 2010 video. 1.5. 国际管理集团 初期 IMG由Mark McCormack和他的第一个客户阿诺德 帕玛组建。不久之后，公司陆续签约杰克 尼克劳斯和盖瑞 普莱尔。在此期间，高尔夫运动迅速发展，成为一项全球运动。 IMG 高尔夫球场服务部 组建于上世纪90年代，主要为俱乐