管理信息系统讲义创新与可持续成长.ppt

* * * * * * * * * * * * * * The myth that higher RD spend translates into competitive advantage… What would you do when: Growth is flat? Margin is narrowing Product is becoming a commodity Does Money really talk? How is the investment in 创新 related to a company’s financial performance? Little…. Spend more, increase R and D budget, new products and services will come. It is more than just money….it is capability! Survey result from Booz Allen Hamilton Global 创新 1000 * * Booz Allen Hamilton Global 创新 1000 study.. (public traded).. Ranked by RD investment.. Excluding financial services and retailers * * * The pie chart above shows that three industries (computing and electronics, auto, and health) represent a majority of Global 创新 1000 spending; the bar chart shows RD-to-sales ratios varying substantially across industries. * The pie chart above shows that three industries (computing and electronics, auto, and health) represent a majority of Global 创新 1000 spending; the bar chart shows RD-to-sales ratios varying substantially across industries. * * RD-to-sales ratios show the proportion of revenue that a company devotes to 创新. In nine out of 10 industries, smaller companies (the dark bars) spent proportionally more on RD in 2004 than did their larger competitors (the light bars). Such a pattern suggests the value of scale: To achieve the minimum 创新 ante for their industry, smaller companies must devote a greater percentage of their revenue to RD. * This chart shows the relative performance of three groups of RD spenders: the bottom 10 percent on the basis of indexed RD-to-sales ratio (the light bars, whose performance index of 1.0 represents the base level of 100 percent), the middle 80 percent (the medium bars), and the high spenders, the top 10 percent (the dark bars). Both the top and middle groups outperform the bottom 10 percent. The chart shows strong consistency across four performance metrics. Although top 10 percent spenders often appear to be perf