英剧大举入侵中国视频网站 定位高端人群.docVIP

英剧大举入侵中国视频网站 定位高端人群 2013-07-31 09:58:18　来源: 网易教育频道综合　有0人参与 分享到 优酷土豆的发言人邵丹说，虽然英剧的观众相对而言是少数派，但他们是高端人群并且是非常忠实的观众，这正是广告客户喜欢的受众。 China’s video sites have discovered a new menu item in their quest to feed the country’s growing hunger for foreign TV series. 在寻求满足中国观众日益上升的对国外电视剧的需求之际，中国视频网站发现了一个新的菜单项。 While brash American shows and delicate Korean soaps still dominate the table, an increasing number of discerning consumers are electing for the sophisticated charm of British dramas like Baker Street reboot “Sherlock” and Edwardian nostalgia fest “Downton Abbey.” 尽管花哨的美剧和精致的韩剧仍是主导，越来越多的眼光挑剔的观众喜欢上英剧展现出的成熟魅力，比如翻拍剧《神探夏洛克》(Sherlock)和爱德华时代的怀旧剧目《唐顿庄园》(Downton Abbey)。 Comparing levels of discussion on different social media sites, a recent study from entertainment research company Entgroup (in Chinese) found that British dramas were catching on among China’s wealthy and well-educated youth. While virtually unknown on the Chinese Internet a few years ago, British dramas now account for more than 9% of foreign TV discussion across Chinese social media sites, compared to around 28% for Korean soap operas, according to the study. 娱乐业研究公司艺恩咨询(Entgroup)在近期一份中文研究报告中，通过比较不同社交媒体网站的讨论层次发现，英剧受到中国较富裕的、受过良好教育的年轻人欢迎。据这份研究报告显示，尽管英剧几年前在中国互联网上几乎无人知晓，但目前在中国社交媒体网站上的外国电视剧讨论中超过9%与英剧有关，韩剧的比例在28%左右。 On websites that cater more exclusively to white collar workers and college students, the number for British shows jumps to more than 13%, versus less than 1% for Korean soaps, according to the Entgroup report, which found that more than half of those who followed British dramas held at least a bachelor’s degree. 据艺恩咨询的报告，在更专注白领工作者和大学生的网站上，超过13%的外国电视剧讨论与英剧有关，韩剧的比例不到1%，并且追英剧的人中超过半数的人至少是学士学位。 That puts British shows at the top an increasingly snobbish pop-cultural hierarchy in China — described by local media as the “disdain chain.” (鄙视链 in Chinese) – in which British drama fans look down on fans of American shows, who themselves look down on Korean soap fans, who in turn look down on fans of domestic dramas. 这使