星巴克咖啡在大学校园里开设的可行性分析 英文版.docVIP

Prepare for 谢关平 老师 Prepared by 张琪 国双2班 0941022096 Submitted on December 8th Feasibility analysis about engaging in a starbucks in sichuan university ampus Label of contents: 1 preface4 2 list of illusions5 3introduction6 4 market analyse SWOT analyse7 5 executive summary8 6 appendix10 7 reference12 8 glossary12 Preface This survey is about the feasibility of running a starbucks in sichuan university campus.Starbucks is extimated here as a mark of hight-level newly-fashioned consumer goods，we want to draw conclusion about weather this kind of consumer goods could run smoothly and make profit in university with great number of population like sichuan university. By observing the result ,we could also get a knowledge of the HYPERLINK app:ds:standardsstandards HYPERLINK app:ds:ofof HYPERLINK app:ds:consumptionconsumption of colledge student nowadays. We think this survey make sense in these ways. For the purpose of make the survey, we have designed a questionnaire ， and make the survey through internet communicating softvare like renren 、QQ、and by email. And the respondents are students in sichuan university . Sichuan university is consisit of three campus ,they are jiangan、wangjiang 、huaxi . And the questionnaire are hand out mainly in the range of wangjiang campus ,which owns the largest population and students here are belong to most diversity of profession of sichuan university. In order to increasing the accuracy of this survey, we also make reference into documents about the situation that star-bark runs in china .and we make a SWOT analyse ，try to analyse from the point of marketing to see weather it is possible to run a starbucks in sichuan university. We hope this survey can reflect the feasibility of running a starbucks in sichuan university as precise as possible, forthermore get the knowledge of the feasibility of running high-level newly-fashioned brand shop in