商务英语综合实训项目七_Email写作教材教学课件.ppt

实训项目七;实训目标;第一节 知识巩固 ;答案： 发件人：Peter Lee(Peterlee@) 发件人：Lindy Jones(Lindyjones@) 主题：还盘信 亲爱的琼斯女士： 感谢贵公司2010年9月1日的报价（贵公司参考号为9876）。我们经过详细研究和讨论决定，如果每瓶降价2美元，我们将订购贵公司Valley白葡萄酒1000瓶，其他条件均可接受。至于贵公司的红葡萄酒，我们希望稍后再谈购买一事。 请及时回复为盼。 谨致问候 ;The feature of E-mail An e-mail is a kind of letter which needs no paper, being sent to others by the Internet. It has some advantages such as arriving in time, being brief and cheap. In general, an e-mail has two big parts. Heading The heading includes the following contents: from, to, date, subject, att（attention）and attachment. Body The layout of the body is like that of a private letter, including heading, salutation, body, close and signature. But sometimes it just has the parts of body and salutation, while the parts of close and signature are omitted. ;二、为自己申请一个符合职场规范的电子邮箱，了解主题构思、抄送和密送功能 ;Email的主题写法多种多样，不同的信函有不同的写法，总的要求是核心内容，重点内容或能瞬间吸引人注意力的字眼。在交易的初级阶段或多方寻价或报盘时，特别要注意主题句的写法，否则很容易被当成垃圾邮件或直接被收信人删除。下面引述Kern Lewis在Forbes上的撰文，讲述写主题句的一些要点。 The use of emails is increasing in the business community. However, very few of us know how to write a compelling email that grabs the readers attention and compels them to act upon the message. For an email to be effective, it must be brief, focused and compelling. This begins with the subject line. In an article for Forbes,?Kern Lewis teaches entrepreneurs how to write a compelling email. Lewis advises that we should begin with the subject line first. Often, the subject line is something we just make up without much thought. However, writing the subject line first will set the tone of your email and keep you from straying from your point. ;第二节 实际运用;答案： To: Smith@ From: Lilei2008@163.com Date: July 18, 2011 Subject: Request for an Appointment Dear Mr. Smith, ???? I am scheduled to visit the U.S. on business at the end of this month, and wish to call on you at your office on that occasion. ????I will be arriving in