商务英语综合教程(下册)Unit_4教材教学课件.ppt

商务英语综合教程(下册)Unit_4教材教学课件.ppt

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Unit Four;Introduction; Text ; 1 Exporting is merely an extension of selling in the home market. But it also contains a hint of why exporting can be difficult. The foreign market may be thousands of miles away, the customer may speak a different language, he will almost definitely deal in a different currency, and he will have his own customs and ways of conducting business. ; 2 As soon as an exporter receives an inquiry about his product, he quotes the customer a certain price. Quoting for orders in the home market is simple. The seller knows how much he can produce his goods for. Quoting for the export market is much more difficult. He knows what sort of price he should be charging to be competitive with similar products. ; 3 Selecting the right mode of transport is vital for an exporter. He may well try and find the cheapest method of getting his product to export market. But the cost isn’t the only factor that must be taken into account. Whichever mode of transport an exporter chooses, he will need to consider the terms of delivery of the particular contract.; 4 When an exporter quotes a price for a product, he is making an offer. If this offer is accepted by the buyer, then a contract is formed. This contract includes the terms under which the goods are to be delivered. Terms of delivery are not only important for quoting a price, they also make it clear who has responsibility for the goods if anything happens to them.; 5 Goods should be well-packed and clearly marked so that they are not easily crushed or lost in transit. But even when these simple precautions are taken, accidents can happen. Apart from the risk of fire or leakage there is always the threat of pilferage. The vessel carrying the goods may sink or be badly damaged so that some goods have to be thrown overboard. Your goods may be among them. It is vital that an exporter understands and uses insurance so that these risks are minimized

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