商务英语阅读Unit_14_Business_Ethics_and_Corporate教材教学课件.ppt

UNIT 14 Business Ethics and Corporate Social Responsibility CONTENTS TEACHING AIMS After studying this unit, you are required to: Have a general idea of business ethics and corporate social responsibility. Understand the importance of maintaining corporate responsibility commitment in biz. Getting aware of the commercial corruptions nowadays in the biz world and the possible ways to avoid them. 4. Master the new words and expressions. Text A The Corporate Responsibility Commitment Have you ever heard of a few sets of initials – like B2B, CRM, SME, CR, CSR, what are they? What are the social responsibilities for corporations in your perspective? Is it necessary for corporations to draw up a corporate responsibility program? QUESTIONS TEXT A Preview There are myriad definitions of corporate social responsibility, with analysts seemingly divided on whether it is the ‘Corporate’, the ‘Social’ or the ‘Responsibility’ that demands the most focus. Along with this confusion of meaning comes a host of bold claims that seemingly position corporate social responsibility as the Holy Grail. Little wonder that businesses of every size are both irresistibly attracted to corporate social responsibility but also somewhat daunted by the prospect of meeting such grand expectations. TEXT A Reading Comprehension Decide whether the following statements are true(T) or false(F) according to the passage. 1.The fact that corporate social responsibility both attracts and daunts businesses of every size is quite incredible. ( ) 2. With general guidelines emerging from the Global Reporting Initiative, companies are required to follow the strict rules for corporate responsibility programs. （ ） 3. A long-term commitment should be taken into consideration when the corporate responsibility policy is being formulated. ( ) F F T TEXT A Reading Comprehension 4. Unlike charities, businesses ar