商务英语阅读Unit_8_Tertiary_Industry教材教学课件.ppt

Unit 8;contents:;Teaching aims:;Text A;;What industry will you graduate to? Why? How do you understand the tertiary industry? What’s needs of the recent job market for university students? ;Notes:;Pearl River Delta: 珠江三角洲，in Guangdong province, Peoples Republic of China is the low-lying area surrounding the Pearl River estuary where the Pearl River flows into the South China Sea. ;4. unleash [,?nli:?] vt. 发动；解开…的皮带；解除…的束缚 vi. 不受约束；自由自在；放荡不羁 5. pent-up [pent?p] adj. 被压抑的；幽闭的 6. momentum [m?ument?m] n. 势头；动量；动力；冲力 7. undertaking [,?nd?teiki?] n. 事业；企业；保证；殡仪业v. 担任；同意；许诺;Comprehension of the text:;2. According to the second economic census, the tertiary industries contributed 41.8 percent of Chinas GDP in 2008. The figure for other countries was more than 70 percent. ( ) 3. Chinas economic boom has been of help to the tertiary industries, because most of the investments have been targeted at the secondary sector. ( ) ;4. Global recession has posed a severe challenge to Chinas mode of economic growth, forcing the government to adjust its development plan. ( ) 5. Structural transformation and policy adjustments are crucial for the development of the tertiary industries in order to increase their contribution to GDP and boost domestic demand. ( );Text B;Notes:;The lipstick effect: is the theory that when facing an economic crisis consumers will be more willing to buy less costly luxury goods. Instead of buying expensive fur coats, people will buy expensive lipstick. In the time after the 9/11 attacks on the USA lipstick sales doubled.[citation needed] The underlying assumption is that consumers will buy luxury goods even if there is a crisis. When consumer trust in the economy is dwindling, consumers will buy goods that have less impact on their available funds. Outside the cosmetics market, consumers could be tempted by expensiv