商务英语阅读（上册）unit_13教材教学课件.ppt

I. Answer the following questions based on the text. 4. Why have the countries signed on the new guidelines? The goal is to build consumer confidence in the global electronic marketplace by working to ensure that consumers are just as safe when shopping online as when shopping offline-no matter where they live or where the company they do business with is based. . Reference I. Answer the following questions based on the text. 5. What role can government play in e-commerce market? The guidelines also call on joining governments to take steps to push consumer confidence in the electronic marketplace. And they recommend that governments work together to fight against cross-border fraud and help establish a climate for electronic commerce that balances the needs and interests of businesses and consumers. Reference II. Read the following terms and match each with its proper definition. 1. duties 2. Vendor 3. guideline 4. Advertising 5. currency 6. purchase 7. hacker 8. recourse 9. e-commerce 10. privacy a.an indication or outline of policy or conduct b. the action of calling something to the attention of the public especially by paid announcements c. the act or process of buying Sth. d. the act or an instance of turning or applying to a person or thing for aid or security e. a person who illegally gains access to and sometimes harm information in a computer system f. the system of money that a country uses g. Seller h. tax，especially, a tax on imports i. the right of an individual as to the degree to which s/he is willing to share with others information about himself j. commerce conducted through the Internet 1.h 2.g 3.a 4.b 5. f 6.c 7.e 8.d 9. j 10. i III. Translate the following passage into Chinese They show the information consumers need to understand whom theyre dealing with and what theyre buying. These businesses post the companys name, its physical address, including the country, and an email address or telephone