商务英语听说（第二册）Programme_3_Agency_and_Joint_Venture教材教学课件.ppt

Programme 3 Agency and Joint Venture Teaching objectives ● Learn how to become a sole agency; ● Learn how to negotiate with your partner on joint ventue; ● Practice listening for specific information; ● Practice communicating with business partners on agency and joint venture. Introduction to Agency and Joint Venture Agency is a relationship between one individual or legal entity (the agent) who represents, acts on behalf of , and binds another individual or legal entity (the principal) in accordance with the principal’s request or instruction. In some countries, agency is more narrowly defined as a relationship created only by a written agreeement or a power of attorney, entered into by a principal and a person who is designated to act for the principal within the limits of the written document creating the agency. Joint venture is a combination of two or more individuals or legal entities who undertake together a transaction for mutual gain or to engage in a commercial enterprise together with mutual sharing of profits and losses; or it is a form of business partnership involving joint management and the sharing of risks and profits as between enterprises based in different countries. If joint ownership of capital is involved, the partnership is known as an equity joint venture. Presentation for agency and joint venture to make dialogues Case study and ask the SS to make dialogues on enquiry, offer and counter-offer on basis of their individual cases and present their dialogues and comment on their performance Case 1 :Sole agency Mr. Wang would like to appoint you as the sole agency for men’s shirts in Hefei. You are discussing the terms of the sole agency agreement, such as the responsibilities, commissions, the solutions to the disputes, etc. Case 2: joint venture You are the General Manager of Yiwu Hongda Imp. Exp. Company. Mary from an American Company pays a visit to China for discussion on the possibility of setting up a joint venture