商务英语函电Chap_4_Business_Relations教材教学课件.ppt

Chapter 4Establishing Business Relations  ;The Export Order Process;The Export Order Process (Cont.);The Export Order Process (Cont.2);Sources of Information;Pattern of Letters of Establishing Business Relations;2. 对你的公司作一个简单的介绍（例如公司的业务范围，稍稍“宣传”一下你的产品和服务）；[Brief introduction to your own company（the scope of your business，little “advertising” on your products or service）] We wish to introduce ourselves to you as a…(我们把自己作为……介绍给你们) Our lines are mainly…(我们主要从事……) …fall within our business activities(……属于我们的经营范围) We have been in this line…(我们从事这个行业……) ;3. 写信的目的（你想与对方做什么生意，比如，想购买对方的产品，推荐你自己的产品，想与对方建立合资公司等）；[The intention of writing the letter（what kind of business you want to do with them，e.g. to purchase their products, to sell your own products, to enter into a joint venture with them, etc.）] We are willing to enter into business relations with you.(我们愿意和你们建立业务关系) We express our desire to…(我们表示希望…) We are now writing you for the…(我们现写信愿意…) We are desirous of…(我们愿意……);2. 表示对对方建立业务关系意愿的兴趣；[show your interest in their wish of establishing business relations] Your wish of establishing business relations coincides with ours. (你们建立业务关系的愿望和我们不谋而合) This is also our desire. (这也是我们的愿望) We shall be very glad to enter into business relations with you. (我们将非常高兴与你们建立业务关系) 3. 表示进一步采取的行动。[Express further action] We are sending you our catalog and pricelist…(我们给你方寄去我们的目录和价格表) We shall be glad to have your specific enquiry. (我们将很高兴得到你方的具体询价) ;Useful Expressions: Introduction to Your Business;This shop trades in paper and stationery.这商店经营文具纸张。 We are in the cotton piece goods business. (line)我们经营棉织品。 Cotton Piece Goods are our line.棉布是我公司经营的产品。 Cotton Piece Goods are our main exports.棉布是我们的主要进口商品。 ;Preview Expressions;Sample Letter 1: An importer writes to an exporter;;Sample Letter 2: A letter for an exporter asking the bank for new customers ; Therefore, it would be very grateful if you could kindly provide us some information about the capable and reliable firms