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2018-03-07 发布于贵州
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the sputtering rd machine精选.pdf

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thesputteringr

HBR CASE S TUDY AND C OMMENTARY How can HomeStar The Sputtering RD revitalize its RD efforts? Machine Four commentators offer expert advice. by Martha Craumer • Reprint R0208A For years, HomeStar was the most inventive company in the appliance business. Now, upstarts are stealing its thunder, and its top engineer doesn’t seem to care. HBR CASE S TUDY The Sputtering RD Machine by Martha Craumer . D E As Hal Marden watched his morning mufﬁn his assistant wasn’t in yet. Then he reread the V R E S spin slowly in the lunchroom microwave, he newspaper article. “Gaga for Retro,” the head- E R S marveled at how this small appliance had for- line proclaimed. “Vanguard, already the fast- T H G I ever changed the way people cook and eat. est-growing appliance maker in the country, R L L “The perfect invention,” he mused to himself. has another major hit with its new retro line A . N O