电子商务环境下的逆向物流的模式选择6000.doc

电子商务环境下的逆向物流的模式选择 摘 要 电子商务和物流的发展是相辅相成的，物流为电子商务提供物质基础，电子商务给物流带来更广阔的发展空间。近年来，飞速发展的电子商务打破了地域和国家的界限，发掘出现代物流新的价值。然而，网上购物是在虚拟的网络空间上进行的，消费者看不见实物，只能通过图片和文字描述获取商品信息。所以电子商务的退货量今年来急速攀升。并且有很多消费者因为退货渠道的不完善而放弃网络购物。提高客户满意度的重要方法，进而提高企业的综合竞争力。电子商务的发展离不开物流的支持，高效率的逆向物流同样依赖于电子商务。? 逆向物流大致可以分为退货逆向物流和回收逆向物流。退货逆向物流一般是因为各种原因而产生的从消费者回到零售商的退货。回收逆向物流一般是指将最终消费者所持有的废旧物品回收到供应链上各节点企业。电子商务中的逆向物流大多是指退货逆向物流。由于电子商务在线经营的特殊性，引起退货的原因和传统经营中产生的原因相似但不相同。 关键词：电子商务；逆向物流；消费者；层次分析法 The electronic commerce environment of the reverse logistics mode selection Abstract E-commerce and logistics development complement each other, logistics to provide material foundation for electronic commerce, electronic business logistics to bring more broad space for development. In recent years, the rapid development of electronic commerce broke the regional and national boundaries, and created a huge online trading market, discover a new value of modern logistics. However, online shopping is done in virtual network space, consumers cant see real, only through pictures and text description for commodity information, the hard to avoid some discrepancy with reality. Battery greatly internationally renowned companies are adopting the tactics of the reverse logistics as to reduce costs, and improve the comprehensive competitiveness of enterprise. To sum up, tefficient reverse logistics also depend on the electronic commerce. Reverse logistics can be roughly divided into return reverse logistics and reverse logistics. Generally refers to the final consumer reverse logistics of discarded items to each node enterprise on supply chain, classified treatment and reuse of process. Most of the reverse logistics of e-commerce refers to the return of reverse logistics. Due to the particularity of e-commerce online business, the cause of return and the causes of traditional business similar but not the same. Key words: electronic commerce; Reverse logistics; Consumer;AHP 摘 要 Abstract 1绪论 1.1论文选题背景及研究意义 1.2国内外相关研究文献综述 1.2.1国外研究现状1.2.2国内