电子商务_奇虎360_(全英文).pptVIP

Qihoo360 王俊杰 Corporate name:Qihoo CEO:Zhou Hongyi The nature of the company: Private enterprise Scope of business: Internet services and security The site of the headquarters:Beijing,China Foungding time:Sep.2005 Production: 360 Antivirus,360 Security Guard,360 Safe browser Introduction BUSINESS MODEL Ⅰ Value Proposition Qihoo has nearly ideal value proposition. creat values for users and protect the interests of users the users have the right to know and the right to choose provide easy and convenient products for coustomers staisfy the needs of most of customers Ⅱ Revenue Model ? Advertising revenue model Qihoo provides marketing opportunity to advertisers through its own website (360 Safe browser) and safety products platform, take advantage of these to develop advertising service. Advertising revenue model is mainly source of income. ADVERTISENENT IS REVENUE Ⅱ Revenue Model ?Transation Fee Revenue Model Qihoo provides online games to customers, but online games are developed by the third party, and Qihoo charge for them.In addition,Qihoo supllies paying party with remote technical support and some Internet security services, Internet add-valued services. CUSTOMER IS KING Ⅲ Market Opportunity Qihoo faces with advantageous and potential opportunities.And it has three main aspects: ? the first company that open the market of free antivirus for all users and permanent free ?Constant improvement of products and the increase of the number of users ?With the help of the famous foreign antivirus software (Kaspersky,Bit Defender,etc)to promote the develoipment of Qihoo. Ⅳ Competitive Environment ? Domestic Competitive Environment Rising,Tencent and Kingsoft,they share domestic users.And it have conflict of interest with other antivirus software. ? External Competitive Environment With development of times,and China has large user groups,external antivirus software gradually enter domestic market.For instance,Avria Antivir Personal,Dr.Web Cu