【2018年必威体育精装版整理】房地产网络营销论文.docVIP

摘要 随着互联网的发展，众多企业将发展目光从有形的市场转换到网络市场。企业也在面临着新的挑战，同时也面临着很多无形的市场机会。企业要想立好脚跟，就必须随着互联网的发展制定出能适应的网络营销策划，这样才能满足市场的发展和需要。房地产是我国国民经济的支柱产业，是消费者一直关注的方面。网络营销是房地产的销售的最快的一种方式，让购买者可不用出户就可以在网上挑选自己所喜爱的房子。在营销过程中还能够降低营销费用，增强企业和顾客的良好沟通，而且可以充分利用多媒体功能，提供实时服务，突破客户地域界限，改变房地产企业的营销理念，提升房地产企业的自身形象。但是，在网络上够买房子的人很少，因为房地产网络营销中存在的问题还是有的，目前存在的最大问题是网络安全问题、信用问题、法律问题等等。面对这些问题，要有则改之，无则加勉。做好房地产网络营销的准备，毕竟在将来这会是一种趋势。它有着美好的前景和市场。本文以房地产营销与Internet的结合为主线， 分析了这种营销手段目前存在的问题，并提出了部分对策。 。 关键词：网络；营销；房地产； Abstract With the development of the Internet,?many enterprises?focus from?tangible market?into an Internet?market will develop.?Enterprises are?faced with new challenges,?while also facing?many?intangible?market opportunities.Enterprises to?set up?the heel,?must be?with the development of the Internetmake?can adapt to?network?marketing planning,?so as to?meet the marketdevelopment and the needs of.?Real estate is?the pillar industry of our national economy,?consumers?have been?concerned about.?Network marketing?is the fastest?of the real estate?sales,?buyers?can?not the?userscan choose their?favorite?house on the internet.?In the marketing processcan reduce?marketing costs,?enhance?the good communication between business and customer,?but also can?make full use of multimedia?functions,to provide real-time?service?customers,?break?geographical boundaries,change the real estate?enterprise marketing concept,?enhance the real estate?enterprise image.?However,?few?enough to buy a?house in thenetwork?of people,?because of the existence of?the real estate?in the network marketing?problems still exist,?the biggest?problem?is the legalproblems of network security,?credit?problems,?questions and so on.?For such a problem,?I?put forward?some methods to solve.?I personally think itprospects for the development of the real?estate network marketingbroader.. Keywords:?network?marketing;?real estate; 目录 网络营销概述……………………………………………………………5 房地产网络营销的含义……………………………………………5 网络营销的特征……………………………………………………5 网络营销的价值和发展趋势………………………………………6 网络营