SportAccord赞助焦点会议SportAccord Sponsorship Focus Session.pptVIP

Placeholder - presentation title | Date - 6 April, 2006 Placeholder - presentation title | Date - 6 April, 2006 SportAccord: Sponsorship Focus Session Activation In The City: How sponsors make their investment pay off in host cities and elsewhere 26 April 2007 Who is Lenovo? 3rd largest PC company in the world Best-engineered PCs A New World, Global company International executive team Headquarters in Beijing, Singapore and Raleigh, NC TOP sponsor of the Olympic Games Why the Olympic Games? The Olympic Games represent goodwill, excellence and global unity Olympic Games are far-reaching An estimated four billion television viewers worldwide will watch the Beijing 2008 Olympic Games The Olympic Games offer a showcase for our technology The Torino 2006 Olympic Winter Games were Lenovo’s first experience in the Olympic Games Why the Olympic Games? Sports marketing is a broadband solution for brand-building Innovation and technology are crucial in the operation of properties Worldwide sponsor of the Olympic Games Formula One National Basketball Association Business opportunities with properties and their partners Reach from C-level officers to consumers Passion and emotion of Olympic Games create a connection between Lenovo and customers Sponsorship of the Olympic Games positions Lenovo as a new world company building the best-engineered PCs Worldwide Marketing Plans Integrating Olympic Games in all marketing campaigns including advertising Marketing surge corresponds to geographic interest level Selecting Lenovo Champions in key countries to act as ambassadors Inviting customers to see the technology showcase at the Games Working on collaborative initiatives with National Olympic Committees Continuing partner relationships with fellow worldwide sponsors including Visa and Coca-Cola Lenovo Products at the Olympic Games Worldwide sponsor of computing equipment for the Beijing 2008 Olympic Games PCs, servers and storage equipment