浅析英语广告中新词的构成(英文).docVIP

New Words of English composition advertisement Paper?Introduction: As a commercial language, new words in the English ads are emerging, has caused many economic circles and the language of great concern to researchers.?Language is an enhanced expression of an important means of advertising, word formation in English advertising thinking how to break the traditional Using voice, the semantic rules to create new words, is to attract the attention of readers and customers an important way.?Key words: English advertising, new words, vocabulary and create?Advertising (advertise) the term derived from Latin advertere, the attention means.?Later advertere era in Middle English the word evolved into advedise.With the advance of history and people to deepen understanding of advertising, and now ads are not only refers to an ad is more a series of advertising campaigns.?Is the most basic way of promotional, advertising, content and presentation often determines the success or failure of an advertisement.?This article first ad on the New Words in English in the use of conventional paper discusses word formation, then the use of speech, semantic rules, to borrow foreign words, misspellings, and other special word formation pattern and to explore innovative ways.?One.?English word formation in English advertising conventional advertising, as a special application of style, different from ordinary English, means the composition of its new term has been a regular word formation independent of range.?Under normal circumstances in order to enable consumers to read the ad, the ad is usually derived by synthesis and word formation and other conventional methods to construct a new word, so that readers more receptive to advertising content, to accept the promotional products.?(A). Synthesis synthesis constitutes a concise vocabulary of popular style consistent with the requirements of advertising, often the two words together into one new word, the first word after a word modified