商务英语综合教程第4册第8单元学生用书-周杏英.docVIP

Unit 8 Globalization Overview Warm-up Activities: Listening Speaking Intensive Reading: Globalization Extensive Reading: To Think Globally and To Act Locally Reading Writing: Standardization or Adaptation Warm-up Activities Starting up A. Discuss in pairs the factors which have contributed to globalization and write them down in the box below. The first two factors have been done for you. Modern means of transportation Sophisticated communication system Globalization has changed the way the world does business. The challenge that businesses and individuals face is learning how to live with it, manage it, and take advantage of the benefits it offers. What are the advantages and disadvantages of globalization? Put them down respectively in the box below. Advantages of globalization Disadvantages of globalization increase free trade risk of diseases being transported global mass media ties world together economic disruptions C. Match the words in Column A with their Chinese equivalents in Column B. Column A Column B ( ) 1. bubble economy a) 贸易互惠 ( ) 2. capital spending binge b) 全球领先地位 ( ) 3. venture capital c) 投资回报 ( ) 4. boom-and-bust cycle d) 文化霸权 ( ) 5. domestic consumption e) 一体化市场 ( ) 6. trade liberalization f) 风险资本 ( ) 7. economic instability g) 经济不稳定性 ( ) 8. trade barrier h) 产业调整 ( ) 9. a trade barrier-free zone i) 贸易自由化 ( ) 10. trade reciprocity j) 资本投资热潮 ( ) 11. return on investment k) 经济不稳定性 ( ) 12. cultural hegemony l) 经济繁荣与萧条交替循环 ( ) 13. integrated market m) 国内消费 ( ) 14. reorganization of the industry n) 贸易壁垒 ( ) 15. global leadership position o) 无贸易壁垒地区 Listening A. Listen to a passage and complete the following sentences with the information from the tape. 1) The multinational corporation (MNC), ____________________________