安徽中医药大学本科生毕业论文会议营销模式在保健品营销中的应用.docxVIP

安徽中医药大学本科生毕业论文会议营销模式在保健品营销中的应用姓 名：杨振学 号 专 业：国际经济与贸易手 机 箱：1172074627@指导老师：倪飞实习单位：江苏恒瑞医药有限公司安徽中医药大学医药经济管理学院2016年 3 月内容摘要：本文以“保健品会议营销模式”为研究对象，在相关理论的基础上，采用文献分析和实际案例调研相结合的研究方法，对其在保健品营销中的应用展开分析和研究。在本文中，首先较为系统的阐述了我国保健品发展现状以及近年来会议营销模式的应用对保健品营销的影响；然后详细阐述了会议营销模式的定义、发展历史和现状、会议营销模式基本要素、常见“做会”模式，并重点分析会议营销模式在保健品营销中的优势；之后结合案例调研对会议营销模式发展中存在的问题提出个人观点，做出分析和相应建议。最后对本课题进行总结概述，展望会议营销模式在保健品行业的发展前景。关键词保健品；营销；会议营销模式；客户ABSTRACTThis article to health products conference marketing model as the object of study, in theory based on, using the research methods of literature analysis and case investigation, combining, for its application in health care products marketing expansion analysis and research.In this paper. First of all, a more system describes the development status of Chinas health care products and in recent years conference marketing model application for health care products marketing effect; and then elaborates on the conference marketing model definition, development history and current situation, the basic elements of the conference marketing model, often see do mode, and focuses on the analysis of the conference marketing model in health care products marketing advantage; combined with case study on problems existing in the development of the conference marketing model puts forward some personal views and make analysis and corresponding suggestions. At the end of this paper, a summary of the topic, prospects for the development of the conference marketing model in the health care products industry.KEY WORDSHealth care products; marketing; conference marketing model; customer目 录中文摘要………………………………………………………………2英文摘要………………………………………………………………3　目录……………………………………………………………………41. 绪论 …………………………………………………………………61.1 选题背景及意义……………………………………………………61.2 研究内容和方法……………………………………………………62. 会议营销模式 ………………………………………………………72.1 会议营销模式的定义………………………………………………72.2 会议营销模式发展历史和现状……………………………………72.3 会议营销模式运作基本要素………………………………………82.3.1 客户数据库………………………………………………………82.3.2 营销团队……………………………