作业 广告英语教学课件.docVIP

UNIT ONE Exercises A. True or false 1. Advertising can be defined as an economic and social process. 2. One of the functions of advertising is to lower the overall cost of sales. 3. information advertising and persuasive advertising are two basic types of advertising. 4. In order to increase the sales of a product or services, advertisers should do their best to attract as many people as possible when designing their campaign. 5. Advertisements appear on various media such as newspaper, magazines, television, radio and posters B. Multiple choice 1. Which of the following four statements is correct? D. Advertising is nonpersonal communication. 2. Advertising messages typically use one of, or a blend of, the following three literary forms, which are___.D. Narrative, autobiography, and drama. What do you think...??? How does advertising differ from public relations? What companies can you think of that are engaged in marketing warfare? Do you think consumers save money at stores that do no advertise? How do you believe advertising affects society in general? UNIT TWO A. True or false 1. During the positioning era of advertising, product features were considered more important than consumers?perceptions. 2. The advertising industry had already won a great level of respect and esteem in the early twentieth century. 3. Advertising was gr.eatly changed with the development of radio and television after the Great Depression. 1. What is advertised in the first ad in English A. A prayer book 2. The formative stage of advertising began with the --B. invention of the printing press UNIT THREE A. True or False 1. The marketing plan determines the role of advertising in the marketing mix. 2. Advertising objectives should be specific as to time and degree so that success can be measured by research studies and tests. 3. Advertising should go after a successful planning, development and implementation of an overall marketing program. 4. It is very important for the marketer to