商务英语信函写作中的行文特点.docVIP

本科学生毕业论文 商务英语信函写作中的行文特点 The Graduation Thesis for Bachelors Degree The Wring Characteristics of Business English Letters 摘 要 随着全球经济一体化进程的加快和我国成功地加入世界贸易组织，我国与世界各国的国际商务关系不断地发展深化。作为国际交流的载体，商务英语在跨国商务和国际经济活动中的作用也日益突出。对于从事外贸工作的人员来说，在与外商的交往中，从建立业务关系、谈判到合同的履行都离不开商务英语信函。由于外贸交易的双方来自不同的国度，有着不同的文化、社会背景，他们会为了各自的利益而据理力争。在这种情况下，如果能礼貌、含蓄、得体地陈述自己的观点或是提出请求和建议，就能创造一个和谐氛围，从而达到交易双方预期的目的。因此，掌握商务英语信函行文的特点显得非常重要。 本文旨在对商务英语信函写作中的行文特点进行详细地分析，指出其在商务信函写作中的重要地位及作用，并通过不同的分类标准对其行文特点进行详细地分类。本文尝试着在揭示商务信函的语言特点的同时，能为学习英语商务信函的写作者和正在从事或即将从事撰写英语商务信函的商务人士提供一定的指导和借鉴，使其在今后的商务交往中做到有礼、有利、有节，从而更好地服务于我国的对外贸易事业。 关键词：写作特点； 语言特点； 文体特点； 格式特点； 商务英语信函； 7C原则 Abstract With the fostering of global economy integration and China’s successful entrance into WTO, the international business relationship between China and other countries is developing constantly and deeply. As a carrier of international communication, business English plays an increasingly prominent role in international business transactions and international economic activities. For staffs who engage in international trade, business English letters could be stuck with them in the process of each business deal which is composed of establishment of business relationship, negotiation and execution of a contract. Because the parties of foreign trade transactions come form different countries with different cultures and social backgrounds, they often pay more attention to their own profits, under such circumstances. If the writers of business English letters can state the views or request recommendations politely, and subtly, it can fulfill the writer’s communicative goal. Therefore, to master the writing characteristics of business English letters is very important.  The paper tends to analyze the writing characteristics of business English letters, points out its important position and key role in business English writings and classifies the characteristics through different classification criteria. By revealing the writing characteris