成功的商务谈判战略.docVIP

分类号 密级 U D C 编号 本科毕业论文(设计) 题目 成功的商务谈判战略 The Strategies of Successful Business Negotiation 系 别 继续教育学院 专 业 名 称 商务英语 年 级 学 生 姓 名 学 号 指 导 教 师 二0一一年十月The Strategies of Successful Business Negotiation Zhang Shi yu Tutor: Wu qiong October 2011 Acknowledgements: I would like to give my sincere thanks to my supervisor Prof. Wu Qiong for teaching me how to write my research paper and helping me generously to revise it. Meanwhile, I want to thank the College Library from which I got enough useful information, with the help of which I finished my paper. And also I would like to thank all my classmates who gave me lots of helpful suggestions. Abstract：Business negotiate is the economy in all types of business, in order for two (or more) in line with the views of the negotiations and consultations carried out.The aim of business negotiations is to change the relationship between each other and exchange views with a view to reach a collaborative process for the mutual demand. The success of the business negotiation involves: establishing a target of negotiation; collecting information; making a negotiation plan; some strategies of business negotiation and excellent language arts. Key words: negotiation; target; information; plan; strategies; language arts 摘要：商务谈判是人们在各类经济业务中，为使双方（或多方）的意见趋于一致而进行的洽谈磋商。通过商务谈判，其目的是改变相互间的关系并交换观点，以期达成协作的求同过程。一个成功的商务谈判包括：确定谈判目标，收集信息，制定谈判计划，一些谈判策略和出色的语言艺术。 关键词：谈判；目标；信息；计划；策略；语言艺术 Contents Acknowledgments ⅠAbstract Ⅱ 摘要 Ⅲ 1. Introduction 1 2. Concept of Business Negotiation 2 2.1 Concept of negotiation 2 2.2 Business negotiate 2 2.3 Features of business negotiation 3 2.4 The basic principl