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保健品营销部2010年市场管理手册
市
场
管
理
手
册
中普公司
2010年5月
目 录
序言·····················································································4
第一部分：开好会 ····································································5
（一）、早、晚会，周会，月会，季度会············································5
1、如何开好早、晚会··························································5
2、如何开好周会································································8
3、如何开好月会································································9
（二）、开好各种业务会······························································10
如何开好名单收集的过程控制会···········································10
如何开好科普报告会前的名单分析会···········································11
如何开好科普报告会前的模拟演练会···········································13
如何开好科普报告会后的总结分析会···········································16
如何开好入户沟通前的准备发言、演练会································18
如何开好入户沟通的过程分析会···········································18
如何开好专家巡讲会前的名单分析会、名单排版会······················19
如何开好专家巡讲会前的模拟演练会······································21
如何开好专家巡讲会前的动员会··········································22
如何开好专家巡讲会会后的总结分析会······························23
如何开好老顾客会议前的名单分析会准备会························24
如何开好老顾客会议前的准备会、模拟演练会·····················25
如何开好大型顾客会议的企划会·····································27
如何开好大型老顾客会议的筹备会，做好筹备工作···············27
如何做好大型老顾客会议的模拟演练会·····························29
如何做好大型老顾客会议的总结分析会·····························29
第二部分：调动员工积极性····················································29
一、奖励政策····································································29
二、如何开展比、学、赶、帮、超············································32
第三部分：十八种拉动管理方法的具体运用···································33
远景、愿景拉动管理法················································33
目标拉动管理法························································34
口号拉动管理法························································35
路线拉动管理法························································37
政策激励拉动管理法···················································
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